Judy, Judy, Judy – Pick Up Sticks’ best sales tip

Pick Up Sticks.  We hope you associate the company name and this blog with our continuing search for ways to help you make your business a screaming success.  That’s why we do this – we want to give you ideas that help you sell, sell, sell.

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And that’s why we now offer our loaded Judy in our catalog.  And why we throw in the mannequin for free.  Nothing.  Nada.  Zero.  Null.  Zilch.

We do ask that you pay for the charms and trinkets and necklaces she’s wearing.  But the mannequin and the ribbons that separate price points and the approximately 12 hours of studio labor to load her up?  Free.

“Who’s Judy?” some of you may ask.  Do a search of the term “Judy” in our blog archives and you’ll find several posts dedicated to her.  She’s our “loaded-with-Pick-Up-Sticks,” looking-gorgeous and selling-jewelry-like-crazy Mannequin. We introduced her about six years ago, dragging her to market all dressed up with every photo charm, trinket, and chain we create, as well as the top 12 of our initial charms. We thought she was a fun display.

And then customers started asking if they could take her home with them. Immediately.

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What we found was that Judy was a sparkly-girl, catching the eyes of passersby and creating an entirely new kind of excitement in our market booth. And our retailers who bought her told us that she created a fun forum where customers could see a wide variety of jewelry, touching and turning Pick Up Sticks every which way, laughing with their friends at our designs, choosing two or three charms and trinkets and necklace combinations in the process.

What we found was that our Judy sells. In fact, a number of our current Judy orders are from retailers who ordered Judy in the past. She’s been so busy that she’s worn out and they need a replacement.

And the best news is that now you don’t have to wait until market to get your’s. She’s in our latest catalog, just waiting for your order.

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She comes shipped to your door looking very chic and  wearing one each of every single Pick Up  Sticks two-sided bubble, dot, candy, chicklet and photo charm, the top 12 initials in five styles, one each of all our trinkets, spacers and locket, and an assortment of necklace and bracelet chain.  She also comes ribboned – meaning that we separate the price categories so that you don’t have to. (Here’s a link to the catalog page – take a look at this beauty!  http://www.pickupsticks.net/US/CATALOG/packages/packages.html)

How good is the deal?  If you order a pre-pinned Judy right now, you’ll get the mannequin free (Yes, we’ve already said that, but it bears repeating.  She’d cost you $120 if you ordered her separately).  You’ll also get the expertise of the girls in the studio pinning and ribboning her so that she’s an eye-catching sales genius.  That alone takes 2 girls 6 hours, so in addition to the mannequin form, you’re getting 12 hours of free labor.  And you get our exclusive logo price tags showing the price for each separate category of jewelry.

Don’t want all the chain?  We can leave that off and you’ll be charged less.  Since we can’t really reveal our wholesale prices here, please feel free to contact the studio for prices.

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One thing you don’t get?  All 26 initials, because we know that some of them are hard to sell.  We only send you the 12 top selling initials from each of our initial lines.

We know that getting customers to make a purchase is tougher now than ever.  That’s why we promote our Judy.  She sells, she adds interest to your retail space, and customers love her. What more could you ask of a pretty girl?

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