Pick Up Sticks and Pinterest – Part I: How We Do It

We don’t know about the rest of you, but if you had asked us a year ago whether we were on Pinterest, our response would have been a puzzled, “Huh?”. And I’m pretty sure we would have said, “Nah, we’re not getting involved in another social media platform.”

Today it’s a different story.   In January 2012, comScore reported that Pinterest had 11.7 million unique visitors, making it the fastest site ever to break through the 10 million user mark.  Crazy numbers like that combined with the fact that Pinterest users actually stay on the site longer than users of other social media sites got us to thinking.  Could Pick Up Sticks benefit from a Pinterest page?  And could our followers provide us with design inspiration?

Of course we weren’t the only ones thinking that way.  There are now hundreds of blog posts and articles and webinars about how small businesses can use Pinterest to drive traffic to their retail websites.

We’re doing this post in two parts:  this week we want to show you what Pick Up Sticks is doing on Pinterest so that you might be inspired to try something like this for your business.  Next week we’ll actually give you some concrete information and links on using Pinterest for small businesses so that you can research it further and decide whether a Pinterest board might work for you.

Here’s the link to our Pinterest page and boards:  http://pinterest.com/pickupsticksj/ .  Once the boards were created, we invited some of our faithful customers to become curators or contributors to our boards.  You can do the same – the instructions for letting other people contribute to your boards is in the Pinterest help menu, which is under the “About” button on your Pinterest page.

Once the potential contributors received the e-mail inviting them to pin to our boards, they were off!  Our contributors exceeded our wildest expectations.  Sabrina asked them for color ideas, “less than 7 words” quotations, vintage photos, and several other board topics.  As you can see from the page, these women found some great ideas.  And in the process they repinned Pick Up Sticks images so that buyers unfamiliar with our product might click through to our websie to get more info.

We’re really proud of our Pinterest page.  Our contributors have been so industrious that we sent them all a Pick Up Sticks surprise recently.  The process has opened up a dialogue with the contributors that allows them to show us what they like and what they want to see in the future. Because this is an ongoing process, having the page keeps both pinners and followers engaged and returning for another look.  All of which adds up to our being better able to keep the customer happy.

That’s what it’s all about when you have a small business, we think. The very best thing about social media is that it has given us a way to interact with our fans and find out what they like best and want most.

Stay tuned for next week’s post when we’ll share ideas other businesses are using on Pinterest.  And if you’re so inclined, feel free to visit our Pinterest boards and repin some of our images.  We’d be happy to do the same for you – just comment below with your Pinterest page URL.

And Happy Pinning!

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