Judy, Judy, Judy – Pick Up Sticks’ best sales tip

Pick Up Sticks.  We hope you associate the company name and this blog with our continuing search for ways to help you make your business a screaming success.  That’s why we do this – we want to give you ideas that help you sell, sell, sell.

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And that’s why we now offer our loaded Judy in our catalog.  And why we throw in the mannequin for free.  Nothing.  Nada.  Zero.  Null.  Zilch.

We do ask that you pay for the charms and trinkets and necklaces she’s wearing.  But the mannequin and the ribbons that separate price points and the approximately 12 hours of studio labor to load her up?  Free.

“Who’s Judy?” some of you may ask.  Do a search of the term “Judy” in our blog archives and you’ll find several posts dedicated to her.  She’s our “loaded-with-Pick-Up-Sticks,” looking-gorgeous and selling-jewelry-like-crazy Mannequin. We introduced her about six years ago, dragging her to market all dressed up with every photo charm, trinket, and chain we create, as well as the top 12 of our initial charms. We thought she was a fun display.

And then customers started asking if they could take her home with them. Immediately.

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What we found was that Judy was a sparkly-girl, catching the eyes of passersby and creating an entirely new kind of excitement in our market booth. And our retailers who bought her told us that she created a fun forum where customers could see a wide variety of jewelry, touching and turning Pick Up Sticks every which way, laughing with their friends at our designs, choosing two or three charms and trinkets and necklace combinations in the process.

What we found was that our Judy sells. In fact, a number of our current Judy orders are from retailers who ordered Judy in the past. She’s been so busy that she’s worn out and they need a replacement.

And the best news is that now you don’t have to wait until market to get your’s. She’s in our latest catalog, just waiting for your order.

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She comes shipped to your door looking very chic and  wearing one each of every single Pick Up  Sticks two-sided bubble, dot, candy, chicklet and photo charm, the top 12 initials in five styles, one each of all our trinkets, spacers and locket, and an assortment of necklace and bracelet chain.  She also comes ribboned – meaning that we separate the price categories so that you don’t have to. (Here’s a link to the catalog page – take a look at this beauty!  http://www.pickupsticks.net/US/CATALOG/packages/packages.html)

How good is the deal?  If you order a pre-pinned Judy right now, you’ll get the mannequin free (Yes, we’ve already said that, but it bears repeating.  She’d cost you $120 if you ordered her separately).  You’ll also get the expertise of the girls in the studio pinning and ribboning her so that she’s an eye-catching sales genius.  That alone takes 2 girls 6 hours, so in addition to the mannequin form, you’re getting 12 hours of free labor.  And you get our exclusive logo price tags showing the price for each separate category of jewelry.

Don’t want all the chain?  We can leave that off and you’ll be charged less.  Since we can’t really reveal our wholesale prices here, please feel free to contact the studio for prices.

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One thing you don’t get?  All 26 initials, because we know that some of them are hard to sell.  We only send you the 12 top selling initials from each of our initial lines.

We know that getting customers to make a purchase is tougher now than ever.  That’s why we promote our Judy.  She sells, she adds interest to your retail space, and customers love her. What more could you ask of a pretty girl?

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Pick Up Sticks – Glena’s Favorites


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When we started talking about favorite necklaces a few weeks ago, Glena, like Candace, was unable to narrow her choice to just one.  Like some of you out there, she wears Pick Up Sticks every day, mixing and matching various charms and trinkets.  But we did get photos of her favorite combinations – here’s what she had to say about them:

“My newest favorite charms is DT011. The saying on the front and back, “My child”, and “Born to Fly” is perfect for me since my son is a pilot. I wear the charm both front and back, with the Bali Spacers, PT167, and my son Cameron’s, initial, CWIOC.  This charm is ideal for all mothers to wear, because we all know that our children are born to fly and succeed – mine just choose to do it in a helicopter.  And of course I couldn’t be any prouder of him.”

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“I love wearing a 36” stainless steel necklace with a collection of charms and trinkets added, because the long necklace goes perfectly with my winter sweaters.  My latest choice is ANO62, ANO64, PG147, PT185, and PT183.  I’m loving the bling of the new trinkets and the messages, “fly baby fly” and “it takes courage to become who you really are” remind me to do the best I can every day, and most of all—don’t sweat the small stuff. When I change my sweater and my mood, I use the “magical clip” and simply add different charms that match both.”

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Like Glena, the rest of us find it tricky to narrow our Pick Up Sticks choices to just one or two necklaces, and given the versatility of our two-sided charms and the ease of using the magic clips, you don’t have to!

Pick Up Sticks Employee Favorites – Candace’s Choices

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If you’re one of our retailers, we hope you’ve been fortunate enough to meet Candace, the Pick Up Sticks girl who enthusiastically greets you in the booth at market and takes your order when you phone or e-mail the office.  She’s indispensable as well as being our biggest fan.  We couldn’t do our job without her.

When we asked her to tell us about her favorite necklace, charm and trinket combination, she couldn’t limit her choice to just one.  So here are a couple. .

In Candace’s words:

“I love to wear the My Family charm (DT010) with the  You & Me 4 Ever (BB012). I wear the BB012 on the 4ever side because the wording on both of those charms side-by-side sums up the lifetime dream I have, which is that my family will be forever. Another great perk of wearing these two charms together is the fact that the colors match perfectly, and are sure to bring attention to them (just another excuse to brag about my family). I wear the Bee Necklace (NK004) with these two charms because it reminds me to always ‘Bee’ thankful for my family.”

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And for her second choice, Candace says:

“Here is another favorite family-related combo. I am wearing the  Two In Love (LV050) with the Bubble “J” (BBIOJ) and a Magnifier trinket (PT182)  on a 36” Stainless chain (SS036). I really like the 36″ chain because of its simplicity and perfect length, which allows me to layer it with my other favorite necklaces. The LV050 means so much to me because I have the best little girl I could have ever prayed for due to my husband and me falling in love. The BBI0J is my new favorite initial because of its bright eye-grabbing colors, and because it describes my life perfectly with my little Jemma in it -Jubilant! Lastly, I chose the magnifying glass because it symbolizes my love for my family. It magnifies with every new day. . .”

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Do you have a favorite necklace combo?  We’d love to hear about and see it. . .just e-mail a description and images to us at marketing@pickupsticks.net and we may feature it on Facebook or right here.

Pick Up Sticks – Valentine’s Day Ideas

We’re exactly a month out from Valentine’s Day, and if you’re like most of our retailers, you know that this holiday is a sales opportunity you don’t want to miss.  According to a 2012 study by the National Retail Federation, “Love may not cost a thing, but consumers this year are set to spoil their friends, family and loved ones this Valentine’s Day in a very big way. According to NRF’s 2012 Valentine’s Day Consumer Intentions and Actions survey, conducted by BIGinsight, the average person celebrating the holiday will shell out $126.03.”

To help you steer your customers in the right direction,we’ve put together a collection of great ideas for anyone on your Valentine gift list.  At Pick Up Sticks, we believe in showing your love to your best girlfriends as well as the women in your family.  Check out our favorite charms for best friends. . .

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As well as Mom. . .

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And Grandmother. . .

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And Sisters. . .

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February 14 is an especially good time to catch the impulse buyer, the last-minute shopper who runs in the door looking for inspiration. It’s our suggestion that if you haven’t already, you add a display near your cash register or check out area with a few necklaces put together, or have your employees wear a fun necklace or two reflecting a very personalized “love you” message.  One of our floral retailers offers an initial charm tied with a ribbon around each vase that goes out with a dozen roses.

We’d love to hear your ideas for Valentine’s Day sales as well.  Feel free to comment here or send your photos to marketing@pickupsticks.net.

And of course, Happy Valentine’s Day from Pick Up Sticks Jewelry!

Pick Up Sticks Retailer of the Month – Blackbird Art

Pick Up Sticks Jewelry, Blackbird Art

This month’s Retailer of the Month, Blackbird Art located at Ocean & San Carlos in Carmel, California (831-624-8688), gets the prize for being the place we’d like to visit most this month. With winter creeping into New Mexico, spending a few days in Carmel definitely sounds like something that would make us smile.

Deborah Vielle of Blackbird Art (aka Doud Craft Studios) says that Pick Up Sticks Jewelry is something that makes her smile. “When I think of Pick Up Sticks,” she says, “I think of a quality, affordable product that really sells itself! The simplicity of the styles makes it appealing to a wide variety of customers.”

Carmel is a unique location that attracts people from all over the world and Deborah says its great to see people of all backgrounds who really enjoy shopping at Blackbird. She’s noticed that Pick Up Sticks seems to bring people together. “Creating a personal necklace and finding a charm that is perfect for themselves or a friend just makes for friendly and often humorous exchanges it makes people laugh and feel good.”

When we asked her why she chose Pick Up Sticks over some other image-based jewelry, she had a quick answer:  “When something works as well as Pick Up Sticks, I don’t mess with it! I think what is unique to Pick Up Sticks is that there is a strong and winning combination of humor and heart and we appreciate that and need those reminders.”

“And the photo of Sabrina and Glena kind of says it all! It is the PUS attitude that really attracts and resonates with many, many women!”

Deborah has good advice for displaying and merchandising the line as well.  “Don’t be shy! Have a large selection and let your customers have access to it. I have it readily accessible so that my customers can turn over images and enjoy reading and begin to connect the message on the charm to themselves or a friend.”

“I find my customers just naturally begin to build a necklace and that it is important then to have a good selection, I try to keep up with the initials especially and frequently call Pick Up Sticks for fill-in on the four initial styles I carry.”

Yes, four.  That’s what she said. Like some of our other retailers, Deborah at Blackbird Art has found that having a variety of initial styles available makes for very happy customers.

We asked her what she sells the most:  “We sell lots of the queens, the word candy, several initial styles. I have just experimented and found strong sellers from several categories…we replace our inventory frequently.”

Deborah gets to work in a beautiful place, and we like that she is so positive about her Pick Up Sticks experience.  She tells us, “I really appreciate the great personal service I receive from everyone at Pick Up Sticks!”

We appreciate Deborah and Blackbird Art. We just wish we could fly in for a weekend of shopping this month.  Now wouldn’t that be perfect?

Pick Up Sticks Retailer of the Month – Mary Jane’s in Estes Park, CO and Hawaii

Colorado Store Interior

Our retailer of the month for October, Mary Jane’s, 356 E. Elkhorn in Estes Park, Colorado, has all the style and charm we’ve come to expect from Pick Up Sticks retailers.  Their Colorado store is fun, upbeat and filled with eclectic gifts (especially if you’re looking to treat yourself). But they’ve gone one step further than most of our retailers. They’ve opened a second store. . .in Waikoloa, HI at 250 Waikoloa Beach Drive, Unit K10.

Colorado Store Display

Yes, you read that correctly.  Colorado AND Hawaii. Don’t you think we all need to field trip ourselves to that second location?  Not that Estes Park isn’t one of the most scenic settings in the country, but Hawaii? We’re totally into visiting that store. . .

Mary and Steve Smithson opened the Colorado store (http://maryjanesinestes.com/)   in 2005, hoping to bring a very unique shopping experience to Estes Park, a small town of about 8,000, which expands every year with approximately 3 million visitors. They’ve devoted themselves to finding a great mix for both their local customers as well as all the tourists that find their way to the gorgeous mountain town. We can only imagine how much fun they’ve had filling the Hawaii store. . .

Colorado Store Exterior

When we asked Mary what she loved best about Pick Up Sticks, she said, “I love the sassy charms, and how you’ve given everyone the ability to express themselves differently with jewelry – everyone’s final design represents their individual interests or personality.”

“I love how people oooh and ahhh in the space that we created for Pick Up Sticks.  They stand there and find special charms and call their friends over to show them.  At times we have a whole group of women crowded around our pot rack reading the charms out loud and saying who each reminds them of.”

Hawaii Store Exterior

Best sellers for Mary Jane’s?  Chicklet initials, trinkets, and spacers.  Mary is quick to recommend that a retailer keeps a large variety on hand so that each customer finds a piece that expresses them the best. She’s also adamant that her store keep plenty of initials in stock.  Those go fast, she says.

Mary found that displaying her Pick Up Sticks from a pot rack works, and she says giving customers the chance to handle and turn the charms over is her best advice for quick sales.  “It allows us to add interest in our store with our colorful ribbon hanging down, and people stand there for long periods of time reading each one until they find their special charm.”

Hawaii Store Display

“I love the variety of designs; all the different categories that appeal to different people.  There is something for everyone.  I also love the variety of sizes and shapes for the initials.  From a retailer’s point of view, I love the promotions, the zip code protection, and the periodic new introductions.  Shipping is FAST too!”

We’re very happy with Mary’s response to our Retailer questionnaire, and we’re envious that she gets to spend her days in Estes Park, the Gateway to the Rockies. And yes, we’re especially envious that she also gets to divide her time there with time in Hawaii.

Thanks Mary for your Pick Up Sticks enthusiasm. We’re thrilled to be part of your retail space!

Pick Up Sticks Retailer of the Month for May – Fiddle Stix

Fiddle Stix – fun name, very fun boutique setting, and located at 4165 Chappel Drive in Perrysburg, Ohio (419-931-2022).  We’re happy to feature Fiddle Stix as our May 2012 Retailer of the Month.

Fiddle Stix is a locally owned boutique and gallery that prides itself on exceptional customer service.  Jenelle Calverley says Fiddle Stix is the perfect destination for unique gifts and collectibles that are perfect for any occasion, whether it be a wedding, anniversary, birthday, or baby shower.

In addition to Pick Up Sticks, Fiddle Stix product lines include but are not limited to Vera Bradley handbags, Spartina scarves and handbags, Lindsay Phillips scarves and shoes, Trollbeads, Kameleon Jewelry, John Medeiros, Coton Colors ceramics, and Mud Pie.  They also offer stationary and invitations for any event.  Follow the store on on Facebook or visit them at www.fiddlestixboutique.com.

Jenelle says the first thing that comes to mind when someone mentions “Pick Up Sticks Jewelry” is “unique and whimsical.  This line has a charming vintage feel that is so original it’s hard to find a comparison.”

She goes on to say, “We selected Pick Up Sticks for its uniqueness and one- of-a- kind charms.   The handmade collectibles are perfect for everyone and for every occasion.  The jewelry fits so perfectly in the fun and whimsical atmosphere of our store.”

Jenelle believes allowing customers to “interact” with the jewelry as much as possible drives sales:  “We display the charms on large round glass trays so the customers can interact with and examine the detailed photos. We like to create example pieces that illustrate to customers how the charms can be worn.  We encourage them to mix and match photos together to create a truly unique piece of art.  The best way to sell Pick Up Sticks though is to wear the jewelry so the customers can see how beautiful the pieces are!”  Her best advice:  Be sure customers can easily touch and see the product.

Fiddle Stix customers love to combine the initial charms with a unique charm that they feel best  describes themselves or the person they’re buying for.  They also love the humor in the jewelry.  “It makes it very enjoyable to sell and it makes the customer’s buying experience fun!  It definitely lightens the mood of the shop when people are browsing Pick Up Sticks.”

Jenelle shared the following story with us:  “I had a customer come in looking for a charm to put a photo in. It ended up being a gift for a friend who just lost her father. They decided to put a small photo of her father in the charm so every time she wore the necklace, she would be reminded of her dad. The friend had searched all over town for the perfect gift for her grieving friend, and it wasn’t until she came to Fiddle Stix did she find the meaningful gift she was looking for.”

Thanks Jenelle.  That’s why we do what we do – we want Pick Up Sticks to be a fun, whimsical, and meaningful gift for everyone.

If you’re in the Fiddle Stix neighborhood, drop in and say hi and choose a new charm.  It looks like a great place to shop!

Pick Up Sticks Retailer of the Month – Sadie Devaney and Sunny Days

When we chose Sadie Devaney at 269 Forest Avenue in Laguna Beach, California as our April Retailer of the Month, we wanted to get a feel for how it would be to shop the eclectic boutique.  So we checked out their Facebook Page .  And immediately wished we were close enough to drive over for a stroll through the store.  This place is cute, cute, cute, and full of what looks like a lot of fun and color and great products.  Including Pick Up Sticks.

Owners Deanna and Chelsie Frieze are the team behind Sadie Devaney.  They also own Sunny Days, another gorgeous boutique in equally gorgeous Newport Beach, CA, located at 304 Marine Avenue.

As an aside, we want to go on record saying that we’re very envious of retailers who get to have not one but two stores in places with the word “beach” in the name.

When asked how they chose the line, the Friezes say that they loved best the unique story and charm that went with the line.  “Pick Up Sticks is always coming up with fun new pieces that create excitement to our stores.”  They also like the vintage feel of the line and that it allows customers to create their own individual pieces to tell a story.

Trinkets and initial charms seem to do well in both Sadie Devaney and Sunny Days.  “Show customers how they can use the clips to easily change out their look.  And display the charms so that their accessible and can be flipped over so the opposite side can be seen.  Customers want to see what’s unique about each charm.”  The ability to mix and match seems to keep customers coming back for more.

Pick Up Sticks has changed the atmosphere of the store in that “Customers have fun reading the charms and designing their own pieces.  They tap into their creative minds and put together something that has meaning to them.”

When we asked them what we could do to improve the line, we got a great response.  “We love the line.  Keep adding fun new charms and our customers will keep coming back.”

If you’re lucky enough to find yourself in Laguna Beach or Newport Beach, stop by and give Deanna and Chelsie our best.  And pick up a new charm or two. . .

Pick Up Sticks for Hip Moms!

Hip Pick Up Sticks Mom Raynee with Mason

You know them – the incredibly hip moms who make being a mother look totally fashionable.  These women aren’t showing up at the grocery store with rollers in their hair like our moms did in the 60’s – these moms know how to put a look together and make it work.

Hip Mom Candace (who also happens to work in the studio. . .)

We created our dot initials and numbers with Hip Moms in mind – by combining the charms with spacers, proud moms everywhere can display their children’s names, sports numbers, birthdays, even their ages.  Or treat yourself with your own initials and a special personal date, like your birthdate or anniversary.

Hip Mom Shelley wearing her initials and anniversary date

Find dot initials, dot numbers and spacers at your favorite Pick Up Sticks retailer or at the Pick Up Sticks Retail Website.   Give your inner Hip Mom the ultimate personal and unique gift this summer!

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