Pick Up Sticks Retailer of the Month – Mary Jane’s in Estes Park, CO and Hawaii

Colorado Store Interior

Our retailer of the month for October, Mary Jane’s, 356 E. Elkhorn in Estes Park, Colorado, has all the style and charm we’ve come to expect from Pick Up Sticks retailers.  Their Colorado store is fun, upbeat and filled with eclectic gifts (especially if you’re looking to treat yourself). But they’ve gone one step further than most of our retailers. They’ve opened a second store. . .in Waikoloa, HI at 250 Waikoloa Beach Drive, Unit K10.

Colorado Store Display

Yes, you read that correctly.  Colorado AND Hawaii. Don’t you think we all need to field trip ourselves to that second location?  Not that Estes Park isn’t one of the most scenic settings in the country, but Hawaii? We’re totally into visiting that store. . .

Mary and Steve Smithson opened the Colorado store (http://maryjanesinestes.com/)   in 2005, hoping to bring a very unique shopping experience to Estes Park, a small town of about 8,000, which expands every year with approximately 3 million visitors. They’ve devoted themselves to finding a great mix for both their local customers as well as all the tourists that find their way to the gorgeous mountain town. We can only imagine how much fun they’ve had filling the Hawaii store. . .

Colorado Store Exterior

When we asked Mary what she loved best about Pick Up Sticks, she said, “I love the sassy charms, and how you’ve given everyone the ability to express themselves differently with jewelry – everyone’s final design represents their individual interests or personality.”

“I love how people oooh and ahhh in the space that we created for Pick Up Sticks.  They stand there and find special charms and call their friends over to show them.  At times we have a whole group of women crowded around our pot rack reading the charms out loud and saying who each reminds them of.”

Hawaii Store Exterior

Best sellers for Mary Jane’s?  Chicklet initials, trinkets, and spacers.  Mary is quick to recommend that a retailer keeps a large variety on hand so that each customer finds a piece that expresses them the best. She’s also adamant that her store keep plenty of initials in stock.  Those go fast, she says.

Mary found that displaying her Pick Up Sticks from a pot rack works, and she says giving customers the chance to handle and turn the charms over is her best advice for quick sales.  “It allows us to add interest in our store with our colorful ribbon hanging down, and people stand there for long periods of time reading each one until they find their special charm.”

Hawaii Store Display

“I love the variety of designs; all the different categories that appeal to different people.  There is something for everyone.  I also love the variety of sizes and shapes for the initials.  From a retailer’s point of view, I love the promotions, the zip code protection, and the periodic new introductions.  Shipping is FAST too!”

We’re very happy with Mary’s response to our Retailer questionnaire, and we’re envious that she gets to spend her days in Estes Park, the Gateway to the Rockies. And yes, we’re especially envious that she also gets to divide her time there with time in Hawaii.

Thanks Mary for your Pick Up Sticks enthusiasm. We’re thrilled to be part of your retail space!

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