Pick Up Sticks Retailer of the Month – French Market

After a Retailer of the Month is chosen, we send them an e-mail with a list of questions, asking that they take a minute to answer those questions and then send us back a few photos of their store as well as Pick Up Sticks in their store.  It’s a pretty straight-forward process – tell us about your store and tell us what makes Pick Up Sticks work for you.  We want two things:  to give our retailers a high-five and some free publicity for being so enthusiastic about Pick Up Sticks, and to give you, our other retailers, relevant information on how to best market the product.

But sometimes there’s a hidden benefit.  Sometimes in researching our retailers, we find inspiration in how they’ve set up their retail business and promoted themselves.  Which is exactly what happened this month while checking out the French Market and Tavern’s website and Facebook page.

French Market and Tavern, 3840 Hwy 42, Locust Grove, Georgia is touted as South Atlanta’s hottest casual dining spot, and “whether you eat, drink or shop, French Market is the destination place to be.”  What this month’s retailer has done is to very successfully use the internet to entice a wide range of potential shoppers into their space.  Certainly after checking out their website, we were dying to spend a lunch hour at French Market and then an afternoon shopping in the gift shop.

They’re located in the old Gardner Hardware Store, a building dating back to 1906.  Lauren describes their store as a “rustic version of Pottery Barn,” and it looks like she and her husband combined his New Orleans love of food with her love of design in a very appealingly eclectic way.

Here’s what they had to say about Pick Up Sticks:  They love the flexibility in design, and they suggest that you display everything at eye level, with the jewelry set out in a way that allows your shoppers to touch and turn the charms over.  Lauren suggests that your salespeople comment on the uniquely personal ways in which Pick Up Sticks can be added to a piece of jewelry, in essence telling a customer’s story. And she says that she loves that the line keeps people in the store for an extended period of time, searching through charms to find exactly the right initial or charm.

French Market does a great job of retailing Pick Up Sticks. But the bigger take-away here may be that French Market does a great job of promoting their entire business on the web. Their Facebook page is an example of how to use that medium to get buyers in the door.  Frequent posts, gorgeous photos, incentives to customers for checking in. . .this is all textbook stuff on how to grow your community and following.

We applaud French Market on being our Retailer on the Month for July.  They’re doing a great job selling Pick Up Sticks, and as you can see from the photos, the displays make the jewelry very accessible and enticing to the customer. But even better, they’re doing a great job of creating an atmosphere that buyers want to experience.

Next time we’re in Atlanta, we’re putting a visit to French Market on our bucket list. Their website makes our mouths water.  And we plan to follow them on Facebook to get ideas from their very successful social media strategy. Want to join us?

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