Pick Up Sticks June Retailer of the Month – Beauty and the Beach

We’re big fans of clever business names at Pick Up Sticks (in fact, we think our own business name is a bit clever) and we all agree Beauty and the Beach, 30 Hwy 90 East, Little River, South Carolina (843-390-3700) is one our favorites.  Not only is the business name fun and smart, Beauty and the Beach is our choice for June’s Retailer of the Month.

Beauty and the Beach is a hair salon just minutes from Myrtle Beach in South Carolina.  They’ve been in business for 15 years, and they’ve seen jewelry lines come and go.  Why did they choose Pick Up Sticks?  Tammy Phillips of Beauty and the Beach says that along with the whimsy of the line, they really love the magic clips and the fact that the clips make the charms so easily interchangeable.

“Vintage bling” is what Tammy thinks of when someone mentions Pick Up Sticks, and she’s found that displaying the line so that customers can touch and see both sides of the charms works best for getting pieces sold.  “Wear it to sell it!” is the salon motto.  Customers who see their stylist wearing Pick Up Sticks are more likely to stop at the display on their way to the cash register.  And of course, once they see the line, customers are totally hooked into buying at least one charm.

When asked how Pick Up Sticks has changed the atmosphere of the retail space, Tammy says, “It’s definitely more fun!”  There’s nothing to get women buying jewelry like a couple of laughs while they’re choosing their charms.  The cross trinket and the alphabet charms sell well for Beauty and the Beach, as do the charms that say “blessed.”

Myrtle Beach is a gorgeous place to hang out, and we’re suspecting there are several of our lucky  readers who will get the privilege to spend part of their summer there.  While you’re in town, stop by Beauty & The Beach and tell them hello for us.  We wish we were at the beach right now. . .

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