Pick Up Sticks and Mother’s Day

“Making the decision to have a child is momentous. It is to decide forever to have your heart go walking around outside your body.” ~Elizabeth Stone

At Pick Up Sticks we love this quote.  It’s true that there is nothing in the world quite like being a mother.  The way we feel about our own mothers is another matter completely – they are the places where our heart first found itself.  Mother’s Day gives us the perfect opportunity to show them what they mean to us.

Beyond the sentiment of motherhood, there is the fact that as retailers, Mother’s Day give us a great way to honor the incredible women in our life.  But better than that, it’s an amazing retail opportunity.

Research shows that beyond the winter holidays (Christmas, Hanukah, Kwanza), Mother’s Day is the second largest consumer spending holiday.  According to the National Retail Foundation, the average person will spend $126.90 this year on Mother’s Day gifts.  Total spending is expected to exceed $14.6 million (www.nrf.com).  We love those numbers!

You’re a smart retailer.  You already know that Mother’s Day brings an entirely new (and frequently bewildered) crowd of buyers into your retail space – husbands with no clue, children with a pocketful of change, even teenagers in a hurry.

Ordering Pick Up Sticks charms geared specifically to Mother’s Day provides you with a quick and very affordable way to turn all those lookers into buyers.  Check out these designs and beef up your inventory with several of each.

If you can, create display space near your cash register with loose Mother’s Day charms for those buyers who simply can’t make a decision about how best to treat Mom.  Put together several necklaces for staff to wear to give your customers great buying ideas.

Tap into the national buying trend this Mother’s Day.  And give your customers a whimsical, sweet and sentimental way to honor the amazing Moms in their lives!

Published in: on April 12, 2012 at 12:21 pm  Leave a Comment  
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