Pick Up Sticks Retailer of the Month – SoBo Loft Boutique

This month we have the privilege of featuring SoBo Loft Boutique  at 1820 South Boulevard, Suite 200 in Charlotte, North Carolina (704-333-3422) as our Retailer of the Month.  Once you’ve had a chance to read this post on how SoBo successfully retails Pick Up Sticks, please consider liking them on Facebook and following them on Twitter!

When you ask Trudy Green of SoBo Loft Boutique & Gifts in Charlotte, North Carolina, what she thinks of when someone mentions Pick Up Sticks, she’s quick to say, “They’re the ORIGINAL double-sided vintage photo charms. There are no substitutes!”

SoBo Loft looks like the kind of place you’d like to spend an afternoon browsing.  It’s the store that Trudy and her husband dreamed of owning for years – they had done multi-merchant retail in a partnership in a prior store, but she says SoBo Loft is “our own baby – we can shape and mold it into the perfect store.”  Focusing on local art and trying to support local artists, they carry an eclectic blend of merchandise.

“We have local artists making mosaic belt buckles, hand-crafted guitar picks, jewelry, baby apparel and so much more. We carry candle, bath, apparel, accessories, stationery, housewares, baby and bridal. We have a second floor location in an old mill building that was constructed in the 1920’s. We have 20’ ceilings, huge old metal-paned windows, brick walls, hardwood floors and a wooden beamed ceiling. Needless to say…we love it! Most importantly our goal is to create an atmosphere that customers love…like an escape. We want to mold relationships…be more than just a corner store.”

And why did they choose Pick Up Sticks?  “Several years ago I purchased Pick Up Sticks in a really cool retail store. After wearing it…loving it…collecting it…giving it as gifts…I decided to carry it in our store! In the beginning I couldn’t buy it because our territory wasn’t available. I was thrilled when our territory became open!”

Trudy’s advice for displaying Pick Up Sticks is to search for a vintage look.  “Anything old – old hats, old purses, old books, old furniture. We have an antique printer’s tray and old silver scale that we really like.”

And of course, to sell it, Trudy says, “First and foremost…WEAR IT!!! Whatever I’m wearing is what sells. Make a presence with your display…make it look special.”

At SoBo Loft, word candy sells well, and the initial charms are always a hit. Trudy says they’re a safe gift for the most bewildered of buyers.

We asked Trudy if Pick Up Sticks had changed the atmosphere in her store.  “As I mentioned previously, we really focus on original art and Pick Up Sticks falls right into that category. Although y’all aren’t local, we sell your product as a ‘little miniature piece of art’ that you can wear around your neck and when we introduce our customers to the line we say that cousins created the line, and we tell your story.  Customers love to hear stories. So, we definitely feel it enhances and adds character to our store.”

And because Trudy is such an important customer, we asked her how we could improve.  “I’d like to say we really appreciate your loyalty and the protection you provide for your customers. I believe it really makes the product seem special, the fact that you can’t get it on every corner. We love the way you guys are constantly creating new charms.  It keeps it new and fresh! As we both know there are lots of ‘imitators’.  Don’t be influenced by them…too big…too blingy…just too too…stay true to what y’all do best.”

Trudy and her store are both great fun, and we’re happy to feature them as our March Retailer of the Month.  Next time you’re in Charlotte, drop in and say hello. And if you can’t get to Charlotte, check out their website and the YouTube video that gives you a virtual tour of the store. You’re going to love this place!

Published in: on March 7, 2012 at 8:20 am  Comments (1)  

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One CommentLeave a comment

  1. Any place where I can buy Pick Up Sticks is a place I will shop! Count me in, this place looks great!!

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