Pick Up Sticks Retailer of the Month – Terry’s Floral of Logan, New Mexico

Betty Terry of Terry’s Floral and Gifts, located at 1001 Yucca in Logan, New Mexico, might seem to have a distinct advantage over most Pick Up Sticks retailers.  After all, her shop is located in the hometown of Glena and Sabrina, the team behind Pick Up Sticks.  In fact, it’s in the converted garage of Sabrina’s childhood home and just down the street from where Glena grew up.  Just by virtue of her store’s location, you might think there’s some Pick Up Sticks creative brainpower floating around in the air.

 

And of course, she knows Glena and Sabrina personally.  They grew up with her daughter, played in her yard, ran their car up and down her driveway, even ran through her front door for years, either in search of Bunny or something to wear out of her closet.  Betty knows the why and wherefore of Pick Up Sticks because she knows the why and wherefore of Glena and Sabrina.  Sounds advantageous, doesn’t it? 

But then there’s the size of Logan – not such a distinct advantage.  With a population of approximately 1,100 (yes, you read that right.  Glena and Sabrina grew up in a village without stoplights, crime or a movie theater. . .), Logan lacks what most retailers need most:  buyers in large numbers.  Despite this lack, Betty became an exclusive retailer just a few months after she began selling Pick Up Sticks. 

 

So we decided to make her our September Retailer of the Month.  We figured if Betty and Terry’s Floral can become an exclusive retailer and order $1,500 of product in a year’s time (although truth be told, she’s way past that number), anyone can do it.  We asked her for tips to pass along to you, and here’s what she told us:

“It’s all about getting charms out there where everyone can see and touch them.  My business is primarily floral, and for a small town, people in Logan really love to buy flowers for one another.  When I put a loaded  Judy bust form on the floor right in the path of every shopper, Pick Up Sticks started flying out the door.  My Judy’s an eye-catcher, and once she stops them in their tracks to take a look, customers are hooked.”

Terry’s Floral also has an active Facebook page (http://on.fb.me/oNGBQ8) on which Betty posts lots of Pick Up Sticks images, news and links to any new blog posts.  She makes sure her fans know when she gets a new shipment, posting several times each week so that collectors don’t miss the chance to buy something new.  She says if you’re not using Facebook to promote your product and your Pick Up Sticks, you’re missing a great marketing tool.

Finally, she offers initial charms on a ribbon to go with floral arrangements.  It’s a relatively inexpensive add-on that makes a bouquet immediately more personal. 

And of course, when she heads out to the Post Office every morning to pick up the mail and visit with her neighbors, Betty’s wearing her Pick Up Sticks.  “Sometimes I think I sell as much on the street as I do in the store,” she says. 

“I love selling Pick Up Sticks.  My shop is a hodge-podge of new and old things – a fun place to shop.  Pick Up Sticks is very popular here – possible because the owners/designers are local gals, but most of all because the charms are unique.  Every customer can find one that fits her personality or that of a friend.  They are great gifts for any occasion – some are quirky, some are serious, and I find that most shoppers want several to mix and match.  And the new clips are great – they make charms easy to exchange quickly.”

Great tips, and great job, Betty.  Congratulations to Terry’s Floral and Gifts of Logan, New Mexico (575-487-2420), for being our September Retailer of the Month.  Terry’s is proof positive that anyone anywhere can be a successful Pick Up Sticks Retailer!

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