New Mexico Museum of Art – Pick Up Sticks Retailer of the Month for July

We’re New Mexico girls here at Pick Up Sticks.  And we’re really proud of where we’re from, although it sometimes seems that folks aren’t sure whether we’re a part of the U.S. or not.  If you’ve ever been here, you know that New Mexico is distinctly different from the rest of the country.  And surprisingly beautiful.   

Lucky for us, we say.  We like distinctly different.  We really like surprisingly beautiful.  We tend to think that Pick Up Sticks jewelry can be described using those terms.  And we think those are good words to describe this month’s Retailer of the Month, the New Mexico Museum of Art Shop in Santa Fe.

Talk about your quintessentially different and beautiful place – Santa Fe always makes the list of must-see cities.  The New Mexico Museum of Art falls into the same category – we consider it a treat to wander through their doors just off the historic Santa Fe Plaza and spend some time with their Georgia O’Keefes and Gustave Baumanns.  

And the Shop?  We couldn’t be more excited to be included in their eclectic gift collection.  They came to market looking for New Mexico artists and products and we were more than happy to take their order.  

If you equate the word “Museum” with the words “Stuffy” and “Boring”, think again.   This Museum is filled with funky, fun and fascinating exhibits, and the Shop is the same.  When we asked why they chose us, the answer was that, in addition to Pick Up Sticks being a New Mexico-based company, they loved our “colorful, fun and meaningful messages.” 

The store staff recommends offering a necklace with one charm as an initial enticement to a customer, just because the price point is so low.  “Then you’ll have them digging through the selections to add more. . .Have a meaningful selection!  Our customers love to poke through the wide assortment.  At first I was picky about which charms I liked but don’t let your personal tastes get in the way of ordering.  There is truly something for everyone!” 

We’re told Pick Up Sticks has changed the atmosphere in the Museum Shop by causing customers to interact more with each other as they make their selections.  “Many times a stranger’s input clinches the sale!!” 

We asked if the Shop has unique stories involving Pick Up Sticks, and got this response:  “We get lots of phone calls from previous customers that want to order over the phone because they can’t find this particular product in their hometown.  We have sent necklaces and charms to Australia, Norway and Italy in the last month as well as Florida, Wyoming and Nebrasks to name a few in the U.S.”

As for merchandising?  “Load ’em up!  Make a statement in your display with lots of charms, hang chains with multiple charms on them, show availability of ways to wear them.  Keep it current – for Mother’s Day, we loaded our Jewelie with all Mom charms, and then we immediately replaced those with graduation gift ideas.” 

We’re proud to be New Mexicans, and we’re especially proud that Pick Up Sticks is displayed in a place like the New Mexico Museum of Art Shop.  Plus, it give us a great excuse to go to Santa Fe for a visit (and for a margarita at La Fonda and an order of tapas at El Farol and carne adovada at The Shed and for a soak at Ten Thousand Waves. . .).  If you haven’t been, you’re definitely going to have to put it on your list. 

The Museum and the Museum Shop are located at 107 West Palace Avenue in Santa Fe – be sure to visit their website for more info.

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Published in: on July 8, 2011 at 12:47 pm  Comments (1)  

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One CommentLeave a comment

  1. I had no idea you were retailing in the NM Museum of Art! How cool!


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