April Retailer of the Month – Other Side Gifts in Senatobia, MS

 

Debbie Barham of Other Side Gifts has a great story to tell about where she got the name for her retail store. “The Other Side slowly evolved from selling a few general gifts in the front of my husband’s drug store. When the store next to us opened up we jokingly said let move the gift items to the other side.” And the name stuck.

Other Side Gifts, located on 122 Norfleet Drive in Senatobia (662-562-7349), now does Bridal and Baby registries. They carry china, candles, jewelry, purses, pottery, and lots of other gift items including, of course, Pick Up Sticks jewelry. At Other Side Gifts, they believe they have the perfect gift for everybody and for every occasion, and they even offer complementary wrapping as the perfect finishing touch.

So how did Debbie find Pick Up Sticks? “I saw a friend of mine wearing it, and immediately know I had to have it in the store.” Debbie merchandises her Pick Up Sticks by pairing coordinating charms and trinkets so that customers can visualize how well they all go together.

And the “Other Side Girls” love to create their own necklaces to showcase new designs – Debbie says it’s a sure way to sell the line. “It’s all about educating the consumer. Allowing them to see their own creation come together really drives the sale!”

Debbie says “vintage charm” is the first thing she thinks of when she hears the name “Pick Up Sticks.” And she says the line has really added a fun side to the store’s elegance.

When we asked her for suggestions, Debbie told us she’d love to know better what charms go together. Here are our thoughts – check out other posts on this blog. There are dozens of photos of necklaces put together in various ways.

But the best way is to let the customer decide what she likes best. The most appealing thing about Pick Up Sticks is that it’s a one-size-fits-all gift because combinations of charms allow the ultimate expression of who your customer is and how she sees herself.

We had to find Senatobia, Mississippi on a map so that we’d know where Other Side Gifts is located. It’s only 30 miles south of Memphis, which makes us think a road trip might be in order. When the Pick Up Sticks girls can visit Graceland, Beale Street AND Pick Up Sticks’ April Retailer of the Month in one trip, that’s cause to hit the road!

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