March Retailer of the Month – Lancaster Jewelers of Lancaster SC

Want to know the top 5 reasons to visit Lancaster, South Carolina?  Well, here they are:

1.    It’s the boyhood home of our 7th president, Andrew Jackson.

2.   It’s nicknamed The Red Rose City.

3.   It’s the home of Lancaster Jewelers.

4.   It’s withstood 2 American wars – the Revolutionary and the Civil War.

5.   You can shop at Lancaster Jewelers!

Did we mention Lancaster Jewelers twice?  There’s a reason.  We think they’re fabulous, and they’re Pick Up Sticks Retailer of the Month for March.  You can find their very versatile jewelry and gift-filled retail store  at 1548 Great Falls Highway (803-289-1100, www.lancasterjewelersonline.com).  

Ginny Smith-Sistare of Lancaster Jewelers said she chose Pick Up Sticks because she feels “connected to the line. . .like the creators, family is my life and the story of the ‘small town cousins’ reminds me so much of my own family, working to build a business from scratch, always together.”  When someone says “Pick Up Sticks”, her immediate thought is “fun, enchanting, vintage and eclectic.” 

Lancaster Jewelers prides themselves on being unique and providing the best of the best merchandise and service.   They suggest that retailers treat Pick Up Sticks “just like they’re designed – sassy, vintage and fun!  Try displaying the charms in whimsical ways, such as laying them in an antique jewelry box, or hanging them on a funky mannequin.” 

And what do they think is the best way to sell Pick Up Sticks?  “Get customers involved.  Start by showing them a few popular pieces while you’re telling the unique story behind the line.  Feel the customer out and suggest charms that fit their style.” 

Since this is the South, and “southern women have plenty of attitude”, according to Lancaster Jewelers, the Queens and Women charms sell like hotcakes.  “Pick Up Sticks has added humor mixed with family love and personal confidence to many parts of our store. . .this is definitely an exciting line of jewelry that has intrigued and awed customers as well as our sales team.” 

So now you know.  Lancaster, South Carolina, is a great place to visit for a lot of reasons.  We think stopping in at Lancaster Jewelers should be the first activity on your list.  Be sure to tell them we sent you!

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